Publiceret mandag, 2. marts 2020, 12:42
New food trends and the need to reconsider “intended use” and food safety labeling
Within the last year I have come across two examples where intended use and labeling had to be re-considered or changed.
One case being a Novel Food product, intended for bakery usage - but where we had to reconsider the labeling due to "raw food baking" as a potential risk. The other case concerns the intended use of a plant based meat alternatives and the risk for consumers to use it as a ready to eat product, where several manufactures decided to change their labels based on my enquiry on this matter.
The conclusion is that for each type of food being brought to the market it is important to consider foreseeable use and foreseeable abuse prior to risk assessments and labeling of foods – based on new trends and habits among today's consumers.
Further description of the cases can be found in this short article on new food trends.
If you have any questions concerning "intented usage" please contact us for further support and advise.